Client : Virgin Mobile US
To promote bravery, freedom and Virgin Mobile's $100 to-switch offer we released hundreds of sexy Benjamin Franklins around New York city. Our Bejamins spread the message while New Yorkers took pictures of them and upload them to #spreadthbenjamins.
And Virgin Mobile walked away with over 26 Million PR impressions and a lot of sweaty wigs. Not bad for a $50K investment.