INTERACTIVE DIGITAL EXPERIENCE

Client : Virgin Mobile  US

SUMMARY

People know Virgin Mobile's $35/month plan is far better than any plan out there, but yet they still don't make the switch. 

So Virgin Mobile decided to brainwash them by way of a creepy interactive YouTube video that changes itself every time you blink. We called it Blinkwashing,  a unique interactive YouTube experience that reacts to the blink of the eyes. It works by scanning a person’s web-cam for motion detection, face detection and eye location to accurately detect blink. The 25 videos are time-coded so that when you blink, the next video's dialogue picks up where the previous one left off.

 

 

 

 PRESS AND RECOGNITION

  • CLIO Innovation Media 
  • ONE SHOW Innovation Pencil
  • ONE SHOW User Experience Pencil
  • The FWA
  • Communication Arts Interactive
  • Tomorrow Awards Finalist
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