INTERACTIVE DIGITAL EXPERIENCE
Client : Virgin Mobile US
People know Virgin Mobile's $35/month plan is far better than any plan out there, but yet they still don't make the switch.
So Virgin Mobile decided to brainwash them by way of a creepy interactive YouTube video that changes itself every time you blink. We called it Blinkwashing, a unique interactive YouTube experience that reacts to the blink of the eyes. It works by scanning a person’s web-cam for motion detection, face detection and eye location to accurately detect blink. The 25 videos are time-coded so that when you blink, the next video's dialogue picks up where the previous one left off.