LET THEM SAY
Client : Budweiser Director : Ian Ruschel
Budweiser believes in freedom and authenticity. To relaunch the brand in Brasil we made a statement to who share its believes: do not care about what they say about you just LET THEM SAY ( Deixe que digam ) . This concept became the brand concept and we still working with in our diferetne plataforms. We also use a character J.J. to tell us about the paralles between the music and Budweiser .