Client : Lucchetti
Lucchetti – a local food brand- wanted to deeply connect with real moms. After tons of research we concluded that real moms have a dark side that happens to be really funny. We decided to highlight this and connect with them by showing this truth. A mum that one day does not feel like listening to their children, a mum that sometimes is a bit lazy, and one who may be a romantic or a dreamer.
The result of the campaing was strinkingly sucessful. The people loved Mama Lucchetti, the commercials had millons of viewers on youtube, and millons of fans in facebook. People made use of the characters of the the commercials, big Puppets, shirt, birthday cakes.
- ONE SHOW PENCIL
- CANNES Shortlist
- GRAND PRIX OJO DE IBEROAMERICA
- EFFIE GOLD
- DIENTE GOLDS & SILVERS.
For Mother’s Day we decided not to do a typical tribute or emotional portrait; instead, we focused on an absurd and basic point of view: the point of view of their husbands.
This is an example of a campaign focused on humor that shows the whole process of how a group of fathers prepare a surprise gift to their beloved ladies in their day.