Client : CB2 Location : New York
APT CB2 was a collaborative campaign to create the first apartment designed entirely through Pinterest and brought to life in the real world, in real time.
From May 7-11, 2014 CB2 we invited influential Pinners, their communities, friends and fans to help design a New York City apartment and allowed bloggers to stay at the apartment following its design.
Every day, for five days, the Pinterest community helped a designer assemble a different room of the apartment using items from CB2 collections and place items in the apartment in real time.
The campaign lived as a one-of-a-kind online experience, pulling in Pins and live images from the apartment, allowing people to watch its progress and interact directly from one central location.