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SUMMARY

Budweiser is one of the few brands that have truly become part of pop culture. Being genuinely ingrained in the culture created an astonishing effect: along the last decades, artists embraced the brand without any need of request or paycheck. So we tracked all the words that were linked to these legendary pictures, defined specific combinations that improved the results, and gave people one single single task: google it.

Creative team: Rafael Quintal . Rodrigo Sganzerla, Felipe Ribeiro, Matias Menendez,

Role: Creative Direction

 PRESS AND RECOGNITION

Cannes Lions 2018
1 Grand Prix Cannes Lions Print/Publishing
2 Gold Lions ( Direct/ Print )
4 Silver Lions ( Ohh/ direct/media/social)
5 Shortlist in Entertainment Lions for Sport

D&AD 2019
1 Yellow - Press & Outdoor
2 Graphite - Integrated and Press & Outdoor
2 Wood - Direct and Press & Outdoor
1 Shortlist - Direct

ONE SHOW
6 Gold pencils - Innovation Print/Direct/Campaing/Ext.Camp./ innovation
4 Bronze pencils - Creative use data/ Innovation/Craft Writing

EL OJO IBEROAMERICA
3 Grand Prixs