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SUMMARY

People know Virgin Mobile's $35/month plan is far better than any plan out there, but yet they still don't make the switch. 

So Virgin Mobile decided to brainwash them by way of a creepy interactive YouTube video that changes itself every time you blink. We called it Blinkwashing,  a unique interactive YouTube experience that reacts to the blink of the eyes. It works by scanning a person’s web-cam for motion detection, face detection and eye location to accurately detect blink. The 25 videos are time-coded so that when you blink, the next video's dialogue picks up where the previous one left off.

Role: Creative / Art Direction

 PRESS AND RECOGNITION

• The Telegraph

• Fast Company

• The Verge

• PSFK

• CLIO Innovation Media

• ONE SHOW Innovation Pencil

• ONE SHOW User Experience Pencil

• The FWA

• Communication Arts Interactive

• Tomorrow Awards Finalist