*

Social listening, in the past years everything it's about social listenning. It's really matter what people think about your brand., but on the other side exist haters. People they don't matter what you say, they will send hate ou negative comments , and one of the most common negative comments was about corn. People don't understand why Brahma use corn in it's recipe. They feel cheated.

So what do you do when people ask ? you respond, isn't it ?

That why Brahma open it's doors and let people asked , whatever they want and more than 100 brewmaters responded directly to them . Brahma brewmaster, answered every question on Facebook. We responded with personalized videos, direct messages and even whe invited them to visit the factory .

Did we talked about corn ? Yes of course, that's how we changed the perception of ours consumers about Corn and now they know that we use it because it's part of our recipe to make Brahma so fresh. .