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SUMMARY:

In Brazil, Heinz's advertising is designed to highlight that its Ketchup is the only one made with just 6 ingredients:tomatoes, sugar, vinegar, salt, onions and special spices. So, during the COVID-19 pandemic, Heinz transformed its six iconic ingredientes into baskets, which in turn were donated to Gastromotiva - a non-profit organization that
uses gastronomy as a tool of social transformation. The NGO used the donated ingredientes to produce over 4 thousand nutritious and balanced meals for people who didn't have access to them. Babu, famous for his culinary skills at Big Brother and a spokesman for the underprivileged, launched the initiative on his social networks, along
with other personalities involved with the community.

Creative Team: Alexandre Giampaoli, Bruno Reis, Joao Corazza

Role: Creative Direction