MADE OF MUSIC
Client : Budweiser Designer: Fernando Marar
SUMMARY
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, we invited world-renowned Brazilian musician Hermeto Pascoal returned to the studio to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, we developed a digital platform called 'Made of Music,' which translates Hermeto’s distinctive sounds and rhythms into data and codes that are then converted into graphics and visual shapes
PRESS AND RECONGNITION
CANNES LIONS
-Silver Lion Design