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SUMMARY

Kobe Bryant, a player who challenged the limits, overcame records and re-wrote the history of the sport  decided to retiredso we decided to honor him turning NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, typography, sewing, ink that glows in the dark, and even bandages.  The entire process was filmed originating an online film that celebrates the life and career of Kobe Bryant so that every fan of the Black Mamba can recall his greatest moments and share the homage.

Creative team: Alexandre Kazuo, Pedro Gabbay, Pedro Sanguiné, Raphael, Santos Rafaela, Teixeira, Theo Cardinali Edson Rosa Rodrigo Molina, Fernanda Oliveira, Bruno Menon, Lucas Riberio, Mateus Cohelo, Nicolas Ferrario, Matias Menendez

Role: Creative Direction

AWARDS

• D&AD Graphite Art Direction

• Cannes Lion Design Typography

• Cannes Lion item Design.

• ONE SHOW Design Promotial Item

• GRAND CLIO Design

• ADC - Gold Special Format Book

• ADC - Typography

• ADC - Book

• El Ojo de Iberoamerica Gold

• Wave Festival Gold.