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SUMMARY

Budweiser believes in freedom and authenticity. To relaunch the brand in Brasil  we made a statement to who share its believes: do not care about what they say about you just LET THEM SAY ( Deixe que digam ) . This concept became the brand concept and we still working with in our diferetne plataforms. We also use a character J.J. to tell us about the paralles between the  music and Budweiser .  

Creative Team: Mateus Cohelo, Alexandre Kazuo, Lucas Ribero

Role: Creative Direction