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SUMMARY

Football and beer are a match made in heaven. And yet no one had thought about something as obvious as Pay per Beer. So we put an end to the hassle of the pre-game beer run by enabling football fans to buy their team’s beer directly via their football PPV platform. It turned the PPV TV screen into retail space to deliver instant beer gratification, bundling two purchase decisions into one moment: buying the game and buying the beer. This meant added convenience for fans, and a private commerce space for AB Inbev at the most critical media moment for the beer category in Brazil.

RECONOGTION

Cannes Lions 2019
1 Silvers: Media
3 Shortlist Media Creative ECommerce

D&AD
Graphite pencil- Media

El Ojo de Iberoamerica
Gran Prix Digital

Creative Team: Sergio Gordillho , Nicholas Berganti, Maso Heck, Rapahel Santos, Matias Menendez

Role: Creative Direction