*

SUMMARY

At the end of 2009, Hipotecario Bank became the official sponsor of one of the biggest football clubs in Argentina: Racing Club de Avellaneda. Hipotecario Bank, as it name implies, is a bank that gives mortgage credits. That's where its slogan comes from: Creator of owners. Our double challenge was then settled: we had to become a sponsor and be consistent with the 'creator of owners' line. Wanting to act in line with the brand, we reached a risky but logic conclusion: not including any logos on the shirt. Moreover, we decided to print nothing on it. Nothing at all. Thus, both supporters and players would become owners of their shirt. Silly as it may sound, we did it anyway. After all, doesn't the shirt belong to the team and the supporters?

PRESS AND RECOGNITION

• Creativity
• El Sol Gold