*

TV Campaign

Client : Casalta              Director : Gazz

Casalta is vinegar that it was launched in Argentina. The category of vinegar in Argentina is so neglected that nobody remember a single  vinegar commercial. Probably doesn't exists.
Quite aware of this tsunami of indifference, we decided to honor the category, making the first  vinegar commercial as how  it should have been done 50 years ago. Pencil, paper, hundreds of drawings, a catchy jingle and a bird that dances a lot.