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IS ROCK DEAD?

CLIENT : BUDWEISER

SUMMARY

July 13th is the International Day of Rock 'N' Roll and Budweiser has always
stimulated the production of independent music with its own studio, the B-Side.
To celebrate the date, we launched a stunt based on a famous statement by
Gene Simmons: in 2014, the legendary Kiss bassist gave an interview where
he proclaimed the death of Rock 'N' Roll. So, we invited Andreas Kisser,
another legendary rock star and Sepultura’s band guitarist, to conduct rock
bands born after Gene's infamous declaration into a peculiar funeral march.