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SUMMERY

First they’re sour, then you need to speak with their awkward yet brilliant attorney. This was a Facebook campaign that featured the greatest lawyer giving legal rebuttals to fan-submitted evidence of Sour Patch Kids being jerks. We created over 100 videos, essentially a feature-length comedy of the lawyer character.

Role: Creative/ Art Direction

    AWARDS

• ONE SHOW PENCIL -Branded Social Campaign

• ONE SHOW PENCIL- Best Use of Social Media