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INTEGRATED CAMPAIGN

Client : Budweiser 

Budweiser is the official beer of many international shows spread out during the year in Brasil. They wanted to launch Budweiser Music platform in Brazil connecting all these shows together. That's why we create Your Tour. An integrated campaign where we invited fans to a site to  pick three Budweiser shows, invite two friends, select their poster tour and  create their own music tour. At the end of the campaign the lucky ones won a full tour including flying tickets,  a stay in the same hotel than the artists, pass to the shows and backstage , etc. 

We also  invited different artists to create a serie of posters inspired by different music styles.

To promote the campaing we create three different films from to POV of different music style fans.

INDIE ROCK