Matias works as  Executive Creative Director at Africa San Pablo. Before joining Africa, he worked as art director at La Comunidad , Madre Buenos Aires and Mother New York.

He believes in building brands who truly connect with people. Any format, available or not yet.  Could be a tv camping as Mama Luchetti, digital interactive video as Blinkwashing, Massive interactive experience as Stylescape, a book intervention as Kobe Rules Book or creating unnecessary products for the future as Products of Tomorrow.

Innovative and provocative work is what move him and what made him work in Buenos Aires, New York and Sao Pablo. 

During his career he has worked with brands such as Stella Artois, Budweiser, Brahma, Coca cola, Virgin mobile, Target, jcpenny, Volkswagen, Luchetti,  Itau,  Rolling Stone among others. His work has been honored by Cannes ( including a Gran Prix at Cannes 2018 ) , D&AD, The One Show, Clio, The Art Director Club, the Ojo the Iberoamerica , FWA, El Sol, FIAP, EFFIE awards and CCA (Argentinian Creative Club).

Say hello@matiasmenendez.com