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SUMMARY

We don’t know who will win the game. But we sure know how they will celebrate. There’s a big difference between partnership and sponsorship.
In 2019, we hacked our competitor to show that Budweiser has a long history with athletes. We’ve studied the sports fans behavior and found the best places and opportunities to reach them before,
during and after important matches. Inviting people to google the tag wordsand discover that legends of sports choose Bud.