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 SUMMARY

Sex Testing had many faces since the 1930s, and it keeps causing psychological damages to girls that just want to do what they love.
Since May 2019, IAAF had set new limits of testosterone levels in women. A hormone naturally produced by both men and women. Caster Semenya and other female athletes happened to naturally have high levels of testosterone on her bodies.

IAAF Officials had decided that they no longer qualify as a female athletes and that those girls should be on medication to compete.

Guess what? No woman should prove that she is really a woman.

#LetHerRun is a movement that embraces all women who want to run and are being kept from it. This girl's future is in your hands. Embrace it. Fight for it. Join us and support them to compete at Tokyo 2020. And only stop running when they choose.

Creative Team: Nicholas Bergantin, Rodrigo Adam, Matias Menendez, Sergio Gordilho

Role: Creative Direction

Awards and Regonition

Cannes Lions 2020/ 2021
Silver Lion Film (Market Disruption)
Bronze Lion Film (Media/ Entertainment)
Bronze Lion Entertainment Lions for Sport (Branded Content for Sport)
Shortlist in Film Craft (Script)
Shortlist in Film Craft (Direction)
Shortlist in Film (Challenger Brand)
Shortlist in Film (Corporate Purpose&Social Responsibility)
Shortlist in Film (Online&Viral Film

D&AD 2021
Graphite Pencil (Entertainment / Scripted Long Form)
Wood Pencil (Film / Tactical)
Wood Pencil (Film / Social Commercials
Wood Pencil (Direct / Film)
Shortlist (PR / Reactive Response)

Clio Sports 2020
Gold Winner in Film
Gold Winner in Direct
Silver Winner in Social Media (Video)
Silver Winner in Film Craft (Direction)

El Ojo IberoAmerica 2020
Gold (Film)
Gold (Social Film)
Gold (PR)
Gold (Social Responsibility Campaign)
Gold (El Tercer Ojo - Best Ibero America Campaign)
Silver (Design)
Silver (Writing for Advertising - Use of Copy)
Silver (Institutional Campaign)
Bronze (Film Craft - Screenwriting)
Bronze (Viral Film)
Bronze (Integrated Campaign)
Bronze (PR - Use of Influencers)
Bronze (Brand Experience)