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Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. We created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.

Creative Team: Sergio Gordilho, Francisco Medeiros, Matheus Oliveira, Rodrigo Marangoni, Matias Menendez

Role: Creative Direction

PRESS AND RECONGNITION

D&AD -

• Graphite Pencil / PR / Use of Talent & Influencers

• WoodPencil / PR / Use of Events & Stunts

CANNES LIONS

• Gold

• Silver

• Bronze

• Titanium shortlist

EL OJO DE IBEROAMERICA

• Gran Prix - Pr