INTERACTIVE BRAND EXPERIENCE

Client : Target         Photographer: Peter Funch

SUMMARY

In the fall of 2013 Target was launching its Phillip Lim designer collection and wanted to get people everywhere - not just New York - excited about its debut at New York Fashion Week.With the help of local style influencers and a very talented photographer, we created Stylescape: a photo that spanned North America and later came to life at New York Fashion Week. Inspired by the line's 24-hour style concept, we featured the collection in the image making its way across six different cities, from the west coast to New York in the span of 24 hours. As influencers got photographed next to the collection, they instagrammed their favorite pieces giving the everyday fashion obsessed a major sneak peek. By the time it reached New York, the project had already earned over 10 million media impressions.

On the night of the New York Fashion Week launch party, the image finally came to life as the world’s largest cinemagraph. A beautiful 120ft cinemagraph image that interacted with a very stylish, awe-struck crowd.

AWARDS AND RECOGNITION

  • ONE SHOW Experience Pencil
  • CLIO Image
  • CANNES PR shorlist

 

LA.jpg