Client : Budweiser
Budweiser is the official beer of many international shows spread out during the year in Brasil. They wanted to launch Budweiser Music platform in Brazil connecting all these shows together. That's why we create Your Tour. An integrated campaign where we invited fans to a site to pick three Budweiser shows, invite two friends, select their poster tour and create their own music tour. At the end of the campaign the lucky ones won a full tour including flying tickets, a stay in the same hotel than the artists, pass to the shows and backstage , etc.
We also invited different artists to create a serie of posters inspired by different music styles.
To promote the campaing we create three different films from to POV of different music style fans.